As communication channels grow increasingly complex and systems evolve, contact centers have become companies’ front line, serving as a key point-of-communication where companies can interact directly with customers.
It is becoming increasing vital to have a CRM strategy whose main focus is on the contact center. However, contact centers face several challenges that include high staff turnover and can barely keep up with the inpouring of tasks to manage, including adequate allocation of staff and ongoing productivity efficiency improvement. This creates a sense of exhaustion among both management and workplace staff, and no doubt, many centers are struggling with such dilemmas.